Every day, B2B buyers ask for tools and alternatives in public. The Startories AI engine finds them, qualifies the company and reaches the decision-maker while they're still deciding.
$1 for 7 days, then $99/month.
Public posts onlyVerified business emailsApprove every email if you want
| Company | What they asked | Source | Fit | Status |
|---|---|---|---|---|
NANorthwind Analytics | "Our analytics bill just doubled. What are 30-person SaaS teams switching to?" r/SaaS · 1h ago | 92 | Email sent | |
BSBrightlane Studio | "Can anyone recommend a simple CRM for a 6-person agency?" r/agency · 3h ago | 88 | Email drafted | |
KLKestrel Labs | "Leaving our onboarding tool next month. What do B2B teams use?" X · 5h ago | 𝕏X | 84 | Qualified |
OPOrbit Payroll | Launched today: payroll for remote-first startups Product Hunt · today | Product Hunt | 79 | Replied: interested |
Illustrative example. Company names and messages are fictional.
The inbound gap
B2B buyers ask peers, compare options and vent about vendors long before they fill out a form. That part of the journey happens in public, on other people's websites, and it is where the best timing is.
Classic inbound
Waits for buyers to find you
Inbound demand, captured
Answers buyers where they ask
Advertisers pay about $90 per click for searches like "apollo.io alternatives" (estimated US cost per click, DataForSEO, October 2026). The same kind of buyer asks peers for alternatives on Reddit and X every day, in public.
Each one is a buyer telling the market what they need. You pick the moments that fit your offer; each runs as its own funnel with one clear goal.
"Can anyone recommend a tool for…"
The clearest inbound signal there is: someone describing what they need, in their own words.
Book a demoLearn more
"Looking for an alternative to…"
A buyer with budget and a known use case, already decided to switch. Speed decides who gets the call.
Start a trialLearn more
"Their pricing just doubled for us"
Frustration with the current vendor, often days before the search for a replacement starts.
Book a callLearn more
"We lose hours every week on…"
The problem you solve, described before they know a product like yours exists.
Get a replyLearn more
Launched today on Product Hunt
A new company with fresh needs: tools, services, partners. Founders answer email in launch week.
Book a demoLearn more
"We're hiring our first…"
A role opening shows a budget and a priority. Reach the person building that function.
Book a callLearn more
How it works
You tell us what you sell and who buys it. The AI engine listens, qualifies and starts the conversation; our team reviews where it matters.
The AI engine watches Reddit, X, Product Hunt, startup and industry directories and search results for your niche, continuously.
Each post is matched to a real company, checked against your ideal customer profile and scored, with the reasons written out.
It finds the decision-maker, verifies their business email and writes an email that starts from the question they asked.
Follow-ups stop the moment they reply. Replies land in one inbox, sorted with a suggested answer on Growth and Scale.
Why speed matters
A buyer who asks "what should we switch to?" decides fast. Arriving first, with an answer to their actual question, is the whole advantage.
Hour 0
A buyer asks in public
"What should we switch to?" on Reddit, X or a community.
Within hours
Startories picks it up
Matched to a company, checked against your ICP, scored with reasons.
StartoriesWithin 24 hours
Your email arrives
Sent to the decision-maker inside their business hours, about the question they asked.
StartoriesDays 2–4
The thread fills up
Vendors and peers pile in. Arriving now means being one reply among many.
Week 2
A shortlist exists
By the time they visit vendor websites, the buyer is comparing a few names.
Where it fits
Captured inbound demand sits in between: the buyer starts it, like inbound, and you reach out first, like outbound.
Who starts it
Inbound demand, capturedThe buyer, in public; you answer first
Classic inboundThe buyer, on your site
Cold outbound listsYou, without a trigger
When you hear about them
Inbound demand, capturedHours after they ask
Classic inboundLate, after research and shortlisting
Cold outbound listsWhenever the list says
What you know
Inbound demand, capturedTheir question, company, fit and decision-maker
Classic inboundWhat they typed in your form
Cold outbound listsA name, a title, a company
What it takes
Inbound demand, capturedA plan from $99/month
Classic inboundMonths of content, SEO or ad spend
Cold outbound listsA data tool, an email tool and your time
Main risk
Inbound demand, capturedFewer leads in very quiet niches
Classic inboundToo little demand reaches your site
Cold outbound listsLow replies and a damaged domain
More on choosing between them: inbound vs outbound.
Included in every plan
No scraper, email finder, cold email tool and spreadsheet to glue together. One engine runs the whole pipeline.
Reddit, X, Product Hunt, startup and industry directories, and search results built for your niche.
Every post resolved to a company and checked against your ideal customer profile.
Recency, signal strength, fit and role, explained for every lead. No black box.
The person who decides, with a verified business email. Never info@.
AI-personalized messages that reference what they asked, not "I came across your company".
Warmed-up inboxes on separate domains, daily caps, and an automatic pause if bounces rise.
Sequences in the prospect's business hours, stopped the moment anyone answers.
Signals, leads, emails, link clicks, replies and booked calls on one dashboard.
Our team reviews targeting early on, and you can approve every email before it goes out.
Who it's for
B2B & AI SaaS
Founder-led or small sales teams that need a predictable flow of demos and trials.
Marketing & SEO agencies
Reach companies that just launched, raised, or are unhappy with their current provider.
Dev & AI agencies
Find teams hiring, scaling, or asking for build partners, before they post an RFP.
Consultants & B2B services
Where one new client is worth thousands, so relevance beats volume every time.
Good to know
Pricing
Every plan includes the full outbound pipeline and the AI engine: signal discovery, enrichment, email verification, AI-personalized sequences and reply handling.
Prove the channel
$99/ month
$1 for 7 days, then $99/month
First project only
Start generating qualified B2B leads for $1. For solopreneurs and early-stage startups.
Most teams start here
$499/ month
Scale your B2B pipeline across multiple channels. For growing sales teams and agencies.
More funnels, more senders
$999/ month
Delegate your entire outbound engine at scale. For scale-ups and established sales ops.
ICP research, intent strategy, your first funnels, copywriting, sending domains & inboxes, CRM setup and campaign launch.
Our team runs the AI engine and your full outbound pipeline for you (sources, qualification, copy, sending, reply handling) and reports on meetings.
Starter's first-project offer is billed $1 today for 7 days, then renews at $99/month. Other plans are billed monthly. Cancel anytime.
FAQ
Both, and we say so plainly. The demand is inbound: the buyer raised their hand by asking for a tool, an alternative or a recommendation in public. The first contact is an email from you, sent because of that request and written about it. Startories does not process the leads that come through your own website forms.
Set up your ideal customer profile and your first inbound moment in minutes. We will show you who is asking.
$1 for 7 days, then $99/month. First project only. Cancel anytime.